Official IB Design Technology IA criteria

The work does not reach a standard described by the descriptors below.

The student: states a primary persona appropriate to the redesign of the product presents a storyboard based on a limited task analysis of the primary persona using a product for a specific task outlines a limited range of existing products and a list of their key features.

The student: describes a primary persona appropriate to the redesign of the product presents a satisfactory storyboard based on a task analysis of the primary persona using a product for a specific task describes a range of existing products identifying the successes and weaknesses of some key features.

The student: explains a primary persona appropriate to the redesign of the product presents a detailed storyboard based on a comprehensive task analysis of the primary persona using a product for a specific task evaluates a range of existing products accurately identifying the successes and weaknesses of all key features.

The work does not reach a standard described by the descriptors below.

The student: presents a problem statement with limited opportunities for the redesign of the product. The links to the task analysis are superficial provides design specifications that state the requirements for the product with limited reference to the research.

The student: describes a problem statement with some opportunities for the redesign of the product informed through the task analysis provides design specifications that outline the requirements for the product with relevant reference to the research.

The student: explains a problem statement with key opportunities for the redesign of the product informed through the task analysis provides design specifications that explain the requirements for the product with relevant and detailed reference to the research.

The work does not reach a standard described by the descriptors below.

The student: presents fewer than three annotated, feasible redesign ideas to address the problem statement with limited key features states the difference between the redesign ideas against the design specifications through testing and user feedback.

The student: presents three of the best possible annotated, feasible redesign ideas to address the problem statement that includes some key features describes the difference between the redesign ideas against the design specifications through testing and user feedback.

The student: presents three of the best possible annotated, feasible redesign ideas to address the problem statement and all key features evaluates the redesign ideas against the design specifications through testing and user feedback.

The work does not reach a standard described by the descriptors below.

The student: develops a fidelity model partially addressing the problem statement with limited testing against the design specifications and needs of the intended user designs and annotates drawings showing limited detail of the intended design solution and its components to communicate to a third-party manufacturer.

The student: develops a fidelity model satisfactorily addressing the problem statement that outlines the testing against the design specifications and the needs of the intended user designs and annotates drawings showing adequate details of the intended design solution and its components to communicate to a third-party manufacturer.

The student: develops a fidelity model thoroughly addressing the problem statement that evaluates the testing against all of the design specifications and the needs of the intended user designs and annotates drawings showing comprehensive details of the intended design solution and its components to communicate to a third-party manufacturer.

The work does not reach a standard described by the descriptors below.

The student: presents the redesigned solution with limited annotations of its key features presents how the redesigned solution compares with the existing product.

The student: presents the redesigned solution with adequate annotations of its key features presents how the redesigned solution compares with the existing product and addresses some of the identified problems.

The student: presents the redesigned solution with comprehensive annotations of its key features presents how the redesigned solution compares with the existing product and comprehensively addresses the identified problems.